Committed to Uncompromising Quality — Like Pirelli Tires
In life —

if it's not a Fuck Yes,
it should be a no.

We think food should be a Fuck Yes.
So I made a list of Fuck Yes Food.
Welcome to the Pirelli Guide.
See the Guide The full story
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★ If it's on the list, it's really fucking good·No ratings·No bullshit·Double verified·Fuck Yeah or it's not here·We don't want to do math. We are hungry. We want to eat.· ★ If it's on the list, it's really fucking good·No ratings·No bullshit·Double verified·Fuck Yeah or it's not here·We don't want to do math. We are hungry. We want to eat.·
The Problem

What's Wrong With Food Guides, Ratings & Restaurant Culture Today

At some point, all the stars, ratings, mukbangs, and reviews stopped helping you figure out whether a place was actually good. Here's why.

I ate at the best restaurants in the world — three-star Michelin, two-star Michelin. I didn't really like them.

The hospitality was great.

The plating was impressive.

The food didn't taste good.

I was tired of having to decipher ratings and videos to figure out whether a place had good food.

So I made the Pirelli Guide.

A simple list of restaurants with Fuck Yes Food.

fuck yes food (n.) — food that is, unambiguously, a fuck yes.
✗

Deliciousness is Undervalued

They value the story of the food more than making it taste good.

Michelin ★★★ — Dramatized
★★★
A Restaurant You Booked 4 Months Ago
$380 per person · 22 courses · "Smart Casual"
"The seventh course — a lychee in fermented goat's milk foam — is an homage to the chef's grandmother. We did not enjoy eating it. We appreciated the story."
HARD PASS
✗

Information Overload

At some point, all the lists, ratings, and reviews don't actually help.

Also Broken: The Rating System
The burger6.5 / 10
The ceviche9.0 / 10
450 total ratings4.7 ★
6.5 + 9.0 ÷ 450 × 4.7 = ???
We Don't Want To Do Math.
We are hungry. We want to eat. Just tell us where to go.
The System

How a Restaurant Makes the Pirelli Guide

01
We Go. We Pay. We Eat.

No blind tastings. No PR dinners. No comped meals.

You only see a restaurant here after we've verified it's good with our own money.

02
We Are Uncompromising.

Only a few standout items? Not on the list. "Pretty good, not bad"? Not on the list.

If it's really fucking good, it makes the list.

03
It's On or It's Not.

Not on the list? Either hasn't been visited or didn't make the cut.

We aren't here to ruin livelihoods. Just letting you know what's excellent.

The guide is simple. If a restaurant is on the list, it's really fucking good. If it's not on the list, we either haven't been or it didn't make the cut.

No math. No 7.2 ratings. No chef backstory. Just a list of places where you will not be disappointed.

That's the whole thing.

Verified. Visited. Vouched For.

The Pirelli Guide

Nothing matches that filter yet — the list is growing.
San Francisco
New American
Rich Table
199 Gough St, SF
Award-winning New American in Hayes Valley. Inventive cooking that actually tastes as good as it looks. One of the best restaurants in the city.
Nicer Website
Burmese
Burma Superstar
309 Clement St, SF
A creative, distinctive take on Burmese cuisine. One of the most interesting and well-executed cuisines in the city.
Casual Website
Multiple Bay Area locations
Smash Burgers
Smish Smash
945 Market St (Saluhall), SF
Grass-fed smash burgers with creative, rotating specials. The technique is serious — started as a pop-up and earned a permanent spot.
Casual Website
Korean
Daeho
1620 Post St, Japantown
Specialists in kalbijjim — Korean braised short ribs — and beef soup. The kind of food you think about for days after eating it.
Casual Website
Multiple Bay Area locations
Arabic / Palestinian
Beit Rima
138 Church St, SF
Palestinian-Arabic home cooking, generously portioned and made with care. Counter service, no reservations — walk in and eat well.
Casual Website
Multiple SF locations
Dim Sum
Yank Sing
49 Stevenson St, SF
Family-owned since 1958. Cart service with 100+ rotating dim sum dishes. A San Francisco institution, still as good as it's ever been.
Nicer Website
Multiple SF locations
French Bakery
Arsicault Bakery
397 Arguello Blvd, SF
Named best new bakery in America by Bon Appétit. Widely regarded as home to the best croissant in the Bay Area — possibly the country.
Casual Website
Multiple SF locations
Deli / Sandwiches
Golden Gate Market Deli
2767 Lombard St, SF
A neighborhood deli near the Presidio with a creative sandwich menu built on excellent bread. Deceptively good for what it is.
Casual Website
East Bay
Middle Eastern
Lulu's Little Kitchen
Albany, CA
Middle Eastern home cooking in Albany. Small, local, and consistently good. The kind of place that doesn't need to advertise.
Casual Website
Italian / Pasta
Belotti
Oakland, CA
Handmade pasta and traditional Italian cooking in Oakland. The kind of restaurant that feels like it's been there forever and will be there forever.
Nicer Website
NY-Style Pizza
Mama's Boy Pizza
15 Grand Ave, Oakland
New York-style pizza in Oakland done properly — 20-inch pies, good sauce, correct crust. Widely regarded as among the best in the Bay Area.
Casual Website
Peninsula
Falafel / Mediterranean
Falafelle
Redwood City, CA
Fresh, well-made falafel and Mediterranean food in Redwood City. Simple and done right.
Casual Website
Los Angeles
Smash Burgers
Easy Street Burgers
4143 Lankershim Blvd, Studio City
Consistently ranked among the best smash burgers in Los Angeles. Family-owned, started as a pop-up, and still earning it every day.
Casual Website
Seafood / Wine Bar
Dudley Market
9 Dudley Ave, Venice
Venice Beach seafood spot that operates its own fishing boat. Raw bar, great natural wine list, and one of the best burgers in LA on the side.
Nicer Website
Questions

Frequently Asked

Why don't you do ratings? +
Because who gives a fuck if a dish is a 6.6? Don't you just want to know if you should definitely go? Think less, eat more.
Why is it called the Pirelli Guide? +
Like Pirelli tires, we believe in uncompromising quality. Pirelli believes — why make a tire that isn't the best? We believe the same, but about food. Also, Pirelli, if you're reading this — sponsor us.
Can I suggest a restaurant? +
Yeah, text me. Number below. If it makes the list, you'll get a text when it's added.
What if my favorite spot isn't on here? +
Either we haven't been to it or it's not that good — sorry. Text us if we haven't been though. We take suggestions seriously.
How often does the list get updated? +
When something earns it. We don't add restaurants on a schedule. The bar is high and it stays high.
Is this actually unbiased? +
Fuck no, it's biased as hell. Place your trust in me. I won't steer you wrong.
A quick note to Pirelli —
Pirelli. Sponsor Me.
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Soft
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Hard
All three: Fuck Yes.
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